Album Review: Lovelace and Company by LVLC

We are in good company. LVLC's sets out to prove this on his new album "Lovelace & Company" that comes jampacked with 13 tracks that read more like a compilation project than a solo album. The album features 11 credited artists, that's almost a 1-to-1 with the tracklist, but these are friends. As far as LVLC, with this album, he's out to tell the world that he's one of the best and I have dope friends too. So, without further ado, let's get into the album they call "Lovelace & Company".

Track 1 "Y.O.T.D". I learned that this actually stands for “Year of the Dragon” it’s a soulful feel-good track "so I told God, thanks a lot, but I don't need love when it's my name".  It’s lines like these that grab your ear and make you pay close attention. I like how he even adds a foreshadow to his track "Love Me" with his bar "boy get out your feelings, ain't no money in that place". LVLC shows his versatility on the track by the way he switches his flows to a Kendrick Lamar-like voice when spitting the bar "This is that double-sided Genimi" which for Kendrick fans know that Kendrick is one of the most diabolical Genimi's in the game.​

​The second track on the album is called “Primordial” and admittedly I had to look up the meaning of the word. It's always good to learn right? Well, I would describe this album as a learning album. LVLC does what he does on the track which is deliver some amazing bars while we also see the first appearance of his super friends on the album, this time its FaDello who delivers a solid performance, his vocal tones keep you engaged, and his bars are agreeable to the listener like Fadello's verse is more conversational than outright lyrical assault which fits with the mood of the song. But then I would counter this point with The Thought's verse which immediately seemed like a lyrical tirade. His voice broke through the beat like a superhero's entrance, his bars landing powerfully as he kept your ears on its toes you were careful not to miss a metaphor. It was an amazing verse.

Track 4 "Homies" is a reminiscent track that features again, FaDello but also GWayne and Kendra Mars. The track has a catchy fun hook which LVLC lends his voice to. Surprisingly he doesn’t rap on this track, but I guess that is what friends are for,  one of the homies, Kendra Mars comes in very smooth, then gradually switches flows to so cleverly, it’s like when you hear about that athlete that can turn their talent off and on, they’re at times the most talented athlete but then it’s times when they let others shine. This is also FaDello’s second feature and it's a standout verse on the song he knows his pocket and how to entertain which comes through on this track. Homies is a standout track. ​

Track 5 Pints & Fifths I would've liked to see this chorus evolve better, I feel like it's too repetitive, not as bad the viral "period ah period uh" but just repetitive. But G Wayne really stands out on this song, he comes in with a heavy inspired West Coast tone and backs it up with lyrics suggesting his willingness to stand on his lyrics. I do think LVLC delivers a dope verse as expected but again I think the simplicity of the chorus is unexpected from such a complex artist.

Then you get to one of my favorite tracks from LVLC period. Track 6 "Love Me". The song is filled with such a quotable bar that starts off the song and is repeated throughout "boy get out yo feelins ain't no money in there" I remember going to Groundwaves and hearing the chorus and seeing everyone sing along. It's a very intrinsic song that proves that even LVLC's simplest bars are so tightly worded and expressed that you still go "ouuu" as if it were the quintuple entendre that Drake was wanting from Kendrick. The second thing I noticed about this track was the feature Da'juan Dupri, who has been killing verses and killing performances. But as much as I was filled with excitement I was met with a deflating verse. I felt Da'juan Dupri was uncharacteristically subpar in both his delivery and unserious on the track that left me confused. The song seemed to be a chance for a lyrical heavyweight battle but instead it was more of Jekyll and Hyde. But Dupri has time still to redeem himself on the next track.

Florence Pugh. You can’t do no half-steppin on this beat. LVLC is really on his rappin shit. He goes straight in leaving no room for guessing who's album this is. He's just ice cold. Then FaDello immediately comes, this being his third featured verse on the album he doesn't disappoint as he spits this crazy entendre that lasts 4 bars using concepts centered on the nose. His delivery is on point, and he keeps the song elevated from the previous verse. Then the final verse. America loves comeback stories. I think this verse from Da'juan Dupri is his redemption verse. But this verse proves to be Dupri doing what Dupri does, "no boxin, get a jab, I'm Johnson & Johnson" that's the Dupri with the bars and the delivery and that I'm accustomed to. The metaphors are there, Dupri welcome to the show.

Opportunites is a nice change of place track at the midpoint of the album. LVLC pulls another flow out of his bag that's more melodic than the punchline hard core hip-hop vibe of the earlier tracks on the album. Creo Cash was the perfect person for this feature, his rap\singing verse is complementary to the track "if my soul is attached to it then it ain't opportunity" and finishes the track by repping his group BDM. 

​Fuck it Up is that posse track that feels like it could’ve been on Ruff Ryders Vol: 2. It’s this hardcore bass hitting, air guitar having, punch to your ear drums. It’s like a rock and rap mashup. Kendra Mars goes off on this track and reminds me of Eve holding her own amongst men. “I ain’t this light, I’m thinking Zeus, I’ll get a nigga struck”. FaDello has seriously been holding it down the whole tape and spitting some tuff bars. Lastly, Liberal Media throws around bars like a conspiracy theorists crime web, I’m still tryna dissect the verse, ornaments and organs, then the trail keeps going. This that one.

Brothers starts with a sample from Donald Jenkins & The Delighters "Music Revolution" AceDaKid War Mothershed stood out in his delivery, he matched the energy of the beat, his verocity he approached the beat was like he was in a rap battle. LVLC keeps spittin. Check his wordplay. My God! At times he slows up his verse to make you understand and leave no guessing. He is the Dragon!!!

What You Know is something for the radio or even a placement for the end credits to a movie or your favorite video game. LVLC singing. Who would’ve thought the lyrical artist could also serenade us, he really shines on the hook and blends well into his verse which is more singing rap. Even at the end of the track I was surprised, LVLC really showed off his vocal talent and sounded like an R&B singer in the rain that left me singing along, “Yeahhhhh Yeaaaahhh Yeaaahhhhh”!

Every album needs that little bounce and that’s exactly what Skate Song is, it reminds me of that smooth soul dance track with rap. I can literally imagine being at Skate Land and vibing to this. It's a fun upbeat house style type beat and Emani blends her voice with the soulfulness of the production. LVLC even on a fun song like this LVLC's verse is lyrical he is still intentional with his delivery making sure to switch up flows. He paints this vivid picture with his use of wordplay and vocal inflections. I can only raise a glass of tea to this sweet verse. Congratulations sir, you sir have a hit.

The last song on the album Lovin is the end credits to this album of a movie that has shown us inside the brain of LVLC, it’s also given us a glimpse of his friendships and the lengths that they will go to show that they have his back. Promise Cezar is one of these friends who chops up the beat with each word and like a calming voice on a track that is meant to ease the mind. The track closes with this sing-along “We Are The World” feeling where multiple voices sing along. You just might sing along too.

So, there you have it. This album "Lovelace & Company", it's proof for the artist that doesn't need proof. He's extremely talented that has created an album that he chose to share and incorporate his friends. Maybe this isn't his solo masterpiece, but it is still a masterpiece that proves that there is no 'i' in team. LVLC doesn't need a team but I'm sure it was more fun having one to navigate each track. And even though its friends, it's still a competition and LVLC is known for throwing haymakers/bars when it comes to verses, and everyone raises their lyrical prowess when working with him. So, listen to the album and let us know what you think of "Lovelace & Company".​