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Industry Autopsy

FRESHMAN '17....PART 8 OF 10: Playboi Carti

6/29/2017

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And I swear I had these thots before I got the fame,
And I swear I had the Glock before I got the chain,

I'm in Bompton with Pirus and I don't even bang,
Shoutout G Weed and Yung L, yo hoe that the gang,
Shoutout GiGi that's my boo, she know that I claim,
Shootin' at these niggas like I'm in the paint,
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Probably the biggest star of the XXL Freshman '17 cover has to be Playboi Carti. So far he has been putting out hit after hit. But as much as he is a star, he also has a mysterious and reserved personality. Anyone who knows hip-hop knows that Atlanta is where it's at, but for Playboi Carti it wasn't until he moved to Brooklyn that his rap career really took off. Playboi Carti wasn't his first rap name, like all rappers there was an evolution, and the first rap name he used was Sir Cartier. But rapping isn't all he wants to do. Like his A$AP label mate Rocky, Playboi Carti has aspirations of getting into fashion and acting. So here are some facts about Playboi Carti:

Rap Name: Playboi Carti
Born: September 13, 1996 (age 20) Atlanta, Georgia
Record Label:  Interscope / AWGE  
Latest Mixtape: Playboi Carti
Twitter: @playboicarti
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FRESHMAN '17....PART 7 OF 10: MadeinTYO

6/28/2017

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Nawfside cooling, shorty, yeah that's where I stay
Heard you was a lame, boy
Get up out my face
And my ex keep calling, swear that she be in the way
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The Freshman '17 XXL has had some crazy names and MadeinTYO is not the exception. Made in what? MadeinTYO. He gets his name from spending the last part of his Senior year in high school and a few more, living in Tokyo. His song "I Want" was dropped on his brothers SoundCloud page "Royce Rizzy", who at the time had more followers than MadeinTYO. And within 10 days "I Want" took off and became it's own monster by having millions of streams. One of his projects is named "You Are Forgiven (which he also has tatted on his hands) because people that didn't rock with him before and now they do after his success that they are forgiven. And if he keep dropping hits like "Uber Everywhere", and "Skateboard P" then their will definitely be some more forgivens needed. His style can be categorized as turn up and transcends into a lot of different age groups. But that ain't all. Here are some more facts about MadeinTYO:

Rap Name: MadeinTYO

Born: April 12, 1992 (age 25) Honolulu, Hawaii, United States
Record Label:  Warner Bros / Privateclub
Latest Mixtape: You Are Forgiven
Twitter: @madeintyo
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FRESHMAN '17....PART 6 OF 10: Aminé

6/27/2017

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Cause we gon' be up all night, fuck a decaf
You say I'm a tall thug, guess I'm a G-raffe
If ya want safe-sex, baby use the knee pads
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AMINÉ, no not the cartoon, not the Moroccan singer, it's the rapper on the XXL Freshman '17 cover who is looking to make his name just as common as well... Common. But we can't just pass the torch like that, believe me it's levels to the rap game. So who is AMINÉ? He is an American Ethiopian rapper who's song "Caroline", went viral with over 170 million views which helped to generate a lot of buzz. He is a first generation and gets his rap name from his middle name which you guessed it. AMINÉ. But whats great about AMINÉ is that he embraces his culture and has even made songs like "BaBa" which uses Amharic *(which is the official language of Ethiopia) mixed with a little English and takes parts from both of his cultures. Where is AMINÉ from? He is from Portland, OR. I know what you thinking. Do they even rap there? Ask Rasheed Wallace when he played for the Trail Blazers. So yea there's rap in Portland. He has popular artists and other viral YouTubers reaching out, like 50 Tyson.
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And here's some more facts about AMINÉ:

Rap Name: AMINÉ
Born: April 18, 1994 (age 23), Portland, OR
Record Label:  Republic Records
Latest Mixtape: GoodForYou
Twitter: @heyamine
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FRESHMAN '17....PART 5 OF 10: Kap G

6/26/2017

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Baby Ion't even know yo name,
Hundred on the dash like I'm Dame,
She wanna take trips to Romane,
Call me David, I'm the one to blame,
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I know what your thinking. I seen this dude before. OK let's get it out of the way. He was the guy buying Bitcoins in the movie "Dope". But acting isn't the only talent that Kap G is hoping to make it to mainstream media, his recent release "SupaJefe" is hoping to make Kap G a household name. So how did Kap G get his name? His childhood friends had a group called "Kids At Play" so that's where the KAP comes from. And the 'G' comes from the fact that people use to always call him lil G or Lil George, and there you have it Kap G. Kap G is from Collage Park, Georgia and he started rapping in high school which happened to be the same schools OutKast went to. His first studio wasn't the major big time studio his first real studio had him rapping into a RockBand mic and just recording it like that. But Kap G isn't that new, he's been paying his dues and the hard work is paying off with cosigns from some major artists, to going on tour with Chris Brown, to of course the XXL Freshman '17 cover. So get to know him some more with some of more facts about Kap G: 

Rap Name: Kap G
Born: July 31, 1994 (age 22) College Park, Georgia
Record Label:  Atlantic Records / I Am Other
Latest Mixtape: SupaJefe (2017)
Twitter: @TheRealKapG
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Freshman '17....Part 4 of 10: Kamaiyah

6/25/2017

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Everybody want money, want the fame and the clothes,
Everybody losin' friends, people change when they grow,
To be known in the game, I've been waiting so long,
Spit fire, spit flames and I came for the throne,
​Kamaiyah is the only lady on this years '17 XXL Freshman cover. But don't let that fool you because she is holding more than her own and making a name for herself in the process. Crowned the 'First Lady of the Bay', Kamaiyah grew up in East Oakland, a place that hasn't seen a rapper blow up in the city since the great Too Short. Kamaiyah is one of few rappers who actually uses their real name as their rap name and is also known for being one of the most honest artists on Twitter with hold anything back. Everyone says they want something, but Kamaiyah really wanted this, she believed in her dream so much that at times she would take her rent money and go use it to pay for studio time. Now that's truly believing in yourself. Few can say that they have went all-in on their dream like Kamaiyah did,  she was soo bought into her dream that she at one point had 3 jobs just so that she could make videos or be in the studio. In a Vice interview in her words she said "When I die, I want to be like, I done did everything that I wanted to do." And with features and cosigns from artists like Travis Scott, Drake, and YG, Kamaiyah's belief in herself is paying off. So get to know her some more with some of facts about Kamaiyah: 

Rap Name: Kamaiyah
Born: March 13, 1992 (age 25), East Oakland California
Record Label:  Interscope
Latest Mixtape: A Good Night in the Ghetto
Twitter: @itskamaiyah
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Freshman '17....Part 3 of 10: Ugly god

6/22/2017

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Water on my bitch I keep her wet like my cellphone
Bitches on me dark skins and the redbones
Ugly God wrap your bitch up like some headphones
You say I ain't shit bitch I'm Ugly God i'm well known
                                                                - Ugly god Water

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Unique, that's the word that sums up the XXL '17 Freshman class. And the rapper Ugly god is an example of just that unique. Interesting fact is that Ugly god doesn't think he can rap, but rather his production is what got him to where he's at. But he understands that a certain of rap can get him to where he wants to go. But what about the name? Ugly god? He got his name from being called 'ugly' by girls and then to an extent started embracing this term and making it his own. He didn't blow up over night tho his career started out as a him trying to make it as a YouTube rapper and just trying to make it big off comedy rap. Ugly god is an honest rapper..... well not exactly. He raps about things he doesn't do. Like never smoking weed in his life but raps about it but hey multiple people have a 'creative license' so...Influenced by Soulja Boy Ugly god is also using the internet to boost his career. But admits to never rapping in a studio and ultimately he produces his own music on Fruitty Loops of which he samples old vinyl. Here are some more facts about Ugly god:

Rap Name: Ugly god
Born: September 19, 1996 (age 20), Houston
Record Label:  Asylum
Latest Mixtape: The Booty Tape (2017 Release Date)
Twitter: @UglyGod
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FRESHMAN '17....PART 2 OF 10: PnB Rock

6/22/2017

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Girl you know you the shit
Balanciagas on ya kicks
Niggas all on ya dick
But we ain't gon' trip
'Cause im not ready for no commitments
XXL Freshman '17 Part 2, and the next up on the list is PnB Rock. I know what your thinking. What? Well let me break it down. PnB Rock's name comes from the intersection of the streets that he grew up on. As he explains it, in Philly the section called "Germantown" is where the streets Pastorius (E. Pastorius St.) and Baynton St. intersect. But PnB is also a common name used for local artists from that area of which PnB happens to be on of these. When you think of Philly you think of hard-core battle rappin, Rocky stairs, and the Ruff Ryder bikes. So it is a surprising fact that PnB Rock broke 4 bones in his foot by falling off a scooter in Miami. But he just like Lil Uzi Vert is not your average Philly rapper/singer, PnB Rock has a very unique and also thru the use of auto-tune, distinct style. And he is already making some major moves with the backing of his label Atlantic. One being already being featured on soundtracks. The Fate of the Furious a.k.a Fast And Furious 8. His track "Black Horses features last years '16 XXL Freshman Kodak Black also signed to Atlantic. And as a true entrepreneur he owns his own burger joint called Burger Lane in Philly. Only time will tell how his story will go. But in the meantime here are some quick facts about PnB Rock:  

Rap Name: PnB Rock
Born: December 9, 1991 (age 25), Philadelphia, PA
Record Label:  Empire / Atlantic Records
Latest Mixtape: GTTM: Goin Thru the Motions
Twitter: @pnbrock
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Freshman '17....Part 1 of 10: A Boogie Wit Da Hoodie

6/21/2017

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They know that's my bitch, that's a fact and she stuck with me
When you in my section, fill it up when my cup empty
I can't fuck with rats, that's a fact, that's a dub nigga
All about my F, can't put water over blood nigga

- A Boogie Wit Da Hoodie "My Shit". see annotation below.
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​With possibly the longest name ever on the XXL Freshman cover, rapper A Boogie Wit Da Hoodie is looking to have just as long of a career. He got part of his name "A Boogie" from reppin the Bronx like in the movie Paid In Full. The rest of his name "Wit Da Hoodie" came from the fact that he use to just roc a lot of different types of hoodies. If you heard any of his music than it's clear especially from his break out hit "My Shit" that auto-tune is a heavy influence and used throughout his music. But this Freshman has also seen some heavy hitters on remixes to his songs. For example Jadakiss remixed "Bag On Me", and Fabolous remixed "My Shit" which is a good look for the freshman. Here are some quick facts about A Boogie Wit Da Hoodie:  

Rap Name: A Boogie Wit Da Hoodie
Born: December 6, 1995 (age 21), Highbridge, New York City, NY
Record Label:  Highbridge the Label and / Atlantic Records
Latest Mixtape: TBA
Twitter: @A_BOOGlE
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Freshman '17

6/19/2017

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It's summertime again and you know what that means, schools out, but more importantly XXL magazine's Freshman cover. You remember last years right? Kodak Black, Lil Yachty, Lil Uzi Vert, 21 Savage, Dave East, etc.. Some of which had an amazing Freshman year. But this is a new class a freshman and we are going to make sure that the XXL Magazines Freshman 2017 class, no matter how new. Some not so young, but just as all freshman must do, they will pay their dues in this game.

The Freshman '17 class includes:
  • Kamaiyah
  • A Boogie Wit Da Hoodie
  • PnB Rock
  • Madeintyo
  • Playboi Carti
  • Aminé 
  • Kap G
  • Ventura
  • Kyle
  • Ugly God
  • XXXTentacion
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