Trae the Truth is one of the most respected rappers in the game. With H Town (Houston) on his back and the streets to hold him down Trae the Truth is a southern Hip-Hop legend that even the Drake's and Jay-Z's recognize as being one of the best. His quiet tone is matched by fast delivery that rivals rap spittas like Twista and E-40. But his willingness to give back to the hood has made him a staple in Houston music but more importantly in Houston culture. So it would be no surprise that Trae the Truth would be able to gather some of the dopest emcee's on one track. And as a fan he is able to get them all in one video. This is the power of Trae the Truth.
"I'm On" has become a series of such, originally appearing on his 2011 release Street King. Since then Trae the Truth has released 2 more versions of the "I'm On" series with most recently being the video "I'm on 3.0" which dropped 2 weeks ago. The formula for this series has been simple. Get a bunch of dope artists both new school and old school and a dope vocalist on the hook. Then shoot a video. Hip-Hop video magic right? Not exactly. This is where we start to question how valuable this series has been to the culture.
The video "I'm On 3.0" is currently sitting at a little over 1 Million views. Not a small feat by any means, but with big name artists like T.I, DRAM, Tee Grizzly, and 12 other credited artists this is far from a win. The sheer social media reach combined for all of these artists are well over 1 Million. So why hasn't it had the same viral effect as City Girls & Cardi B's "Twerk" video which is currently sitting at over 21 Million views?
One reason maybe the tone of the song. It has a slow-paced slow evolving production though there are peaks where the beat switches to a more up-tempo pace (for example during G-Easy's verse), it's still far from a club track. Does this mean that lyrical skill and content is not as preferred as twerk club music? Yes, but we knew that. But has Trae the Truth's love of putting out this series not justified it's return? In the short-term I say Yes. But in the long-term I say it's doing what it's supposed to do. Trae the Truth has never been a commercial rapper, he's always been the one willing to do things his way, even if that was the longer way. The impact of this series may not be realized right away. But it may be that one song that one person may need to get through their day. And to leave the right impact, one that lasts forever, that's enough. Trae the Truth is as the chorus says. I'm On.
P.S. It's some dope fucking lyrism on this track.
P.S.S.: Fabulous did recycle his first bar.
Checkout the video to "I'm On" below: