The lights dim as a sold out crowd sit quietly facing the jazz quintet and a microphone that was center stage awaiting the main act. The one and only 1st Verse. The room had such a jazzy feel, The bar just to the back of the room filled with patrons, the waitresses navigating their way through the packed room from the tables and back to the bar. The seating was very personal. Very intimate.
In this day and age the next album is only one post away. That's because music is released by the push of a button. Almost simultaneously all your music can be available to the masses. Gone are the early childhood memories of waiting until Tuesday for an album to drop and wanting to be the first one of your friends to bump it in your speakers. An album drop was an event. Numerous times I cleared my whole day and shut door, hidden in my room I would engulf myself in the world that the album created through it's musical production and it's vivid lyrics. These times are long gone. Except for when you talk about the album VSXO. 1st Verse who released the project late last year went against the norm and only released physical copies of the album (granted he would send you the files), but this was a bold statement, a $30 physical CD in this new world of free music. Post Napster. An artist would never be successful using this model. That's when you realize that 1st Verse isn't your everyday artist.
I know no name bulletproof,
The legend of the 30 dollar copy. Anyone who has been out to a hip-hop event in Tulsa lately has seen a tall bearded individual moving throughout the crowd. One by one individuals line up to greet this bearded fellow giving various handshakes and taking selfies. His jacket swaying heavily from the wrapped and concealed $30 copy. It's an amazing sight to see this bearded figure named 1st Verse make his way through the crowd. It only takes just one pause between handshakes and a swift motion to his jacket reveals the legendary $30 copy of his album VSXO. If your lucky enough to see this transaction occur be appreciative, because in this day of impersonal digital streaming 1st Verse is defying all marketing plans and is going platinum..... his way.
I've never seen a worker rock so many jewels (never!). This is undoubtedly the boss Jay-Z talking his boss talk on the record "Bam". Nowadays the lines between who's really running the show and someone who is just putting on a show are getting more and more blurred. In many cases it isn't the loudest person in the room. But everyone wants to be a boos right? But as Jay-Z states again, "Everybody's bosses 'til it's time to pay for the office. 'Til them invoices, separate the men from the boys". 1st Verse is an artist who is also challenging all those who talk the boss talk, to walk the boss walk."