It’s Thursday, just a little past 12 PM when the intro to the world premiere started playing for the Fire In Little Africa video “Reparations”. The live chat started to get longer and longer as the comments started to come in. The excitement was at an all-time high, mainly because of the controversy surrounding the first video being shelved. St. Domonick hosted a private screening of the initial video on a building wall downtown just off 3rd st. This caused many to use their social media platform to express their anger and outrage, at times even comparing their struggle to the same narrative of being silenced by “The Man.” But now here we are, the second attempt at an official release for “Reparations”.
The countdown finally finished and the video started to play, opening with a drone shot of the city and a voice talking over a dispatcher radio. Next, the video cuts to 3-masked men in a Chevy mid-sized car parked in front of a building. As one of the masked men closes the truck, the Vuelo shark logo can be seen (Good product placement). The video then cuts to the 3-masked men fleeing the scene as alarms blare in the distance. The car speeds off with the masked men celebrating their getaway. Finally, the car stops as the masked man in the backseat announces:
St. Domonick the brand is back with his single "Blue Magic" to remind his competition that "Santo runs the town". Fresh off his hiatus St. Domonick makes sure it's known that his presence represents his return and thus his crown. Few artist can take the sort of break that St. Domonick has and still have the same impact as someone who has been dropping music all year,
54 seconds in to the video a piano starts to play as a polarizing voice spits: “Dreads swingin’ like Quick Tillis, I ain’t got no patience for you bitch niggas...” As the voice continues to rap the camera zooms out to a wide shot of white marble floors and tall luxurious white ceilings. The voice is none other than St. Domonick, an independent artist from Tulsa, Oklahoma. With the release of his new project #SSS (short for Santos Swim School) St. Domonick is seeing that the hard work, the long hours, and the attention to detail is paying off. The song playing in the video is called “In my mind” which is the 7th song on the project and sticks out on the project as a break from the more uptempo tracks to a deeply reflective, yet conversational feel to it. This is the St. Domonick which has been seen on some of his previous projects such as “ORPHIC”, which it shows that there's more to the artist than the first glance.
The shores of Tulsa are often calm. Quiet. Unbothered. Except for one surfer named St. Domonick, who with his recent release #SSS has been making some major waves. Short for "Santos Swimming School", #SSS is an inside look into a more braggadocios St. Domonick whose love for 90s nostalgia and culture can be felt throughout the project.
Its 11:53 PM, a tall lanky figure approaches the stage to a crowd full of art and music enthusiasts. As the figure approaches he is greeted by various people giving him daps and handshakes as to show their admiration. The crowd surrounds the stage. The music comes on and St. Domoniick grabs the mic.
When does a picture explain it all? When the explanation isn't verbal at all, and when a persons' body language is speaking loud and clear. For St. Domonick, his artwork for the single "Someone New" does just that. Inspired by a scene in the video "The Rain" by Oran "Juice" Jones, St. Domonick proves that he is knows about 'real' love and heartbreak. For which he lets you know in his song "Someone new" that this is not your puppy love type of track.