The Superbowl is approaching fast. What does that mean? Millions of advertising dollars will be spent by big name companies looking to monetize off there being so many eyes watching big screen TVs during the game. This is where advertising agencies really make their money from vendors like Doritos to, M&M's, to the Coca-Cola and Budweiser. Last year Sports Illustrated reported that companies on average spent $5 Million in advertising dollars toward a 30-second placement during the SuperBowl. With over 100 million estimated viewers it's no doubt that this is a good investment to get the most impressions. We'll get to that word later.