Track2Track: Keeng Cut "Own it"
Produced by: K5ive
When does a track become more than 4 minutes of easy listening? When this track has the ability to provoke emotion, to put the listener in a place that is somehow familiar and relate-able, and it doesn't hurt if this track has a catchy hook that is easy to sing along to. For Keeng Cut "Own It" is the home run hit that the city of Tulsa is watching fly out of the park. The song starts with an airy almost spacey piano followed by a very uptempo drum set that sets the tone for the rest of the track. From the very first verse Keeng Cut raps, "Primetime, Primetime, Primetime, Primetime, its all the time. This how it feels to be higher than the gott-damn power lines. Keeng Cut be the name, Nawfside baby, naw I ain't hard to find." It is clear that Keeng Cut is bringing an infectious energy that the listener has no choice but to be engulfed in. The ability to "Own It" that one moment that may only come once in a lifetime, that very same moment that Eminem rapped about in "Lose Yourself" no matter if you just threw up mom's spaghetti, is what Keeng Cut is telling the listener to go get. But what makes this track more amazing is the reception that it gets from the crowd. The energy that comes from the time the beat drops til the very last hook is then passed back into Keeng Cut as he continues to hype up the crowd, comparable to the Crunk movement that Atlanta saw in the mid 2000's. Whether you are losing yourself in the moment or your getting crunk, Keeng Cut makes it clear that it's FLAVOR SEASON...