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What do you do when you’re the king of the music industry? When you’ve slayed most of your enemies? When you’ve reached the pinnacle of what success looks like? And last but not least, when you have stayed on top of the game consistently for a decade? For Drake, this means looking to his son Adonis. If Drake is the king, then Adonis is the heir to the throne. Let’s see what the king has to say. So, Adonis. Who is he? He’s the son of Drake who was pulled from the shadows into the middle of a rap beef. And since he has been seen on everything from tabloids to blogs, to Drake’s social media timeline. Fast forward to today, Adonis has been put into the limelight again but this time it was his art, as seen in the 8 Am in Charolotte video. The video featured Adonis and Drake talking about his drawing. which would become the cover of “For All My Dogs”. Anyone who has heard the 23-track album realized that on “Daylight”, Adonis would make his first album feature as he dropped 8 bars. The internet went crazy. It was actually one of the best features of the album. It was becoming clear that “For All My Dogs” was quickly becoming “For Adonis” as following up the release of the album was Adonis’s debut music video called “My Man’s Freestyle”. Disclaimer: Now let’s be clear. Adonis is only 6 years old. But we have to hold him to a high lyrical degree being that his father is Drake. It’s unfair. But that’s life. So, let’s get into the video. Let’s start with the beat. I was very surprised with the beat selection. Mostly because you would expect some high-tempo drill beat that the new school rappers usually recycle. But this beat is unexpected because It’s got roots in more of a Boom Bap old-school New York-style production, with just enough synth on it to give it a more updated feel or maybe RZA feel. The eerie strings stretch around each bar clearing for a soft landing for Adonis to have fun with the track. The video. I liked the video. It was Adonis with his friends, most likely the basketball team, and the whole team was having fun. It was dope to see Drake also in the video supporting his son and putting a battery in his son’s back. There’s even a part that reminds me of his dad’s videos where the video breaks and Adonis goes into a monologue about how to win the game. That’s classic Drake. It was a posse type of vibe and Adonis was the star. Now let’s get to the bars. The meat and potatoes. Adonis’s pen…. What I liked: I liked that the song was about a kid having fun with his friends. It wasn’t about sliding, it wasn’t about the opps, and it wasn’t some oversexualized video of him chasing grown women. It reminded me of when hip-hop was just fun. When people used to do it for the fun of it and not for the fame of it or for a quick check. What I didn’t like: There wasn’t a lot of substance or metaphors or double entendre's. Some would say that’s OK for a six-year-old who probably has a trust fund larger than what some people will ever make in their lives. But I digress, for Drake standards, I need to see more. On top of that, I would argue that his dad should’ve shown him some type of song structure as some of the bars were repetitive chants instead of the carefully crafted bars we’ve come to know from Drake. He’s six. I understand that the ability to write a compound sentence may be an advanced tool, but hey, he could’ve been given some guidance. But then again, it’s a fun song, and his first song, so maybe the point is he has time to build. The best part of the song by far was the hook. This is the part he obviously gets from his dad. His father has always had a knack for making catchy hooks, and that’s what has always sold records. So, there you have it. Adonis’s song “My Man Freestyle”. He’s officially in the game. It will be interesting to see what happens next with his music career. Also, how will his skills develop as a rapper? The heir to the throne. Just know that heavy is the crown that wears the crown. Let us know what you think of “My Man Freestyle”.
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"that's when your idols become your rivals This line comes from Drake’s song “Thank Me Now.” But I don’t think Drake knew how much A.I. would be coming for him. ChatGPT we’ve all heard about it. It’s become the new world changing thing and the new buzzword for 2023. Basically, it’s artificial intelligence or A,I. that a real person can use natural language to ask questions and get answer in seconds. But deeper than that is that It do so much more like, write a book, give you business ideas, or even write this blog post. Well not this one. But the thing that excites most people is just ChatGPT but it’s the boundless wonders of artificial intelligence. We’ve all seen the sci-fi thrillers about computers taking over the world. But no one would’ve seen artificial intelligence coming for the music industry. When we say artificial intelligence taking over the music industry, we’re not talking about a Control verse from Kendrick Lamar that turned the hip-hop game on its head back in 2013. Naw this is even genre less and is truly coming for everybodddyyyyyy!!!! Artificial Intelligence is a game changer for all genre’s just like the CD was to the tape cassette or Napster was to CDs. The thing that’s got the game in a frenzy is Voice Cloning!!! Voice Cloning is defined as the creation of an artificial simulation of a person's voice. Today's AI software methods are capable of generating synthetic speech that closely resembles a targeted human voice. In some cases, the difference between the real and fake voice is imperceptible to the average person. We’re not talking about some funny T-Pain microphone that takes your voice and makes have autotune. No we’re talking about taking your voice and making sound exactly like Drake’s. DRAKKEEEEE!!!! Yes, this is where we are now. No longer are these fairytale movie Mission Impossible relics. These are real life now relics. People are creating songs using AI to create songs using big name artists. Just this year a creator used A.I. to recreate Drake’s voice to be on a track. But he didn’t stop there. He also uploaded it to DSPs like Spotify and Apple Music. Can you do that? The creator quickly found out you can’t after Universal Music Group (UMG) made all DSPs take the song down. Has there ever been an AI artist? There actually has.been one. The most famous being FN Meka who was a rapper that was created by developers that used A.I. to mold him into an artist. The crazy part is that he was even signed to Capital Records, a legitimate human record label. The thing that got him in trouble was the fact that he was a seemingly white avatar who said ‘Nigga’, with his artificial chest. So who should be help accountable? The white developers? Or the technology? Also ironically enough the voice used to rap the lyrics for FN Meka was a black rapper named Kyle The Hooligan. So does that make it better? It’s like a black person being a puppet, who is basically repeating lines from a white person. So if he didn’t write the word nigga but given the script to say it instead. Is that OK? But A.I. isn’t just being used by regular people, big name people are now starting to use A.I. to create music. In early February David Guetta, who is a famus French DJ and producer, used A.I. to recreate Eminem’s voice to be featured on a track and then played this track on one of his dj sets in front of a massive crowd. He noted in an interview how easy it was. Get a 15-second snippet of his voice, then typing the lyrics. And voila. Eminem on a track. He stated that since he’s not uploading this to any DSPs or monetizing of the track that it’s not illegal. But if you don’t get Eminem’s consent. Is it ethical? That’s the question that legendary producer Timbaland looks to answer with the new software he is working on. Earlier this month he dropped used this software to create an original verse with the late legendary rapper Notorious B.I.G., which is a collaboration he’s always wanted to do but never got the opportunity to. But now this new software that uses the coined term “AI voice filters” to create songs. He says this will also be a better option because it will involve the actual people whose voices are being used. Problem solved right? Maybe, only time will tell. A.I. is changing the game. A.I. is here. A.I. is only going to get better. We say it with Napster which eventually another company called Spotify decided to create relationships with the record labels in order to what Napster couldn’t. Now with A.I. it’s really a race to see who can create the relationships with record labels so that A.I. and the music industry can co-exist. And the winners or problem solvers will be millionaires. It’s the people who don’t adapt who will be left behind. But best believe we are only at the tip of the iceberg for what A.I. is going to do to the music industry. Let me know what you think in the comments below. When it comes to Kanye there is no doubt that his legacy will live as one of the greatest artists ever. When it comes to producers he’s Top 5. When it comes to impact on the culture there’s no doubt he’s Top 5. Let’s be honest here. Kanye West inspired Drake’s style after he dropped his album “808 & Heartbreak”.
Day 7, I know some of ya'll are going from Boyz II Men, and it's almost the end of the road....OK..OK... enough with the song references, lets get to business. Like Jay-Z said, "I'm not a businessman, I'm a business....man...". Don't forget about what you bring to the table anytime you do a deal, inexperience doesn't mean that you should bey on the losing end of the deal, ask Mark Zuckerberg a college dropout who had no business experience. Your inexperience just means that you have to know more and research more than the person across from you about to shake your hand. I A crazy article on this same subject called "Black Teens Are Breaking The Internet And Seeing None Of The Profits" by Doreen St. Felix, explains how black teens are creating content for these major brands to later use to try to market to these same demographics but the teens aren't seeing a penny of it. Remember every time you post a picture of that pair of J's or that new Polo you are marketing for these companies "FOR FREEE", Or everytime your create that new dance or slang that you see in the T-Mobile commercial or Betty White, they are getting paid to say and do these. So why shouldn't you? Whenever you promote someone else's brand you are missing out on opportunities to market your own brand. So be a business, mannn....
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