How long is too long to wait for an album? For Jay Electronica it's a decade. Over 10 years have passed since artist Jay Electronica blew on to the scene and signed with hip-hop billionaire Jay-z and his record label Rocnation. In the meantime fellow artists like Drake, Kendrick Lamar, and label mate
J. Cole are well into their 5th studio albums as well as having dropped numerous mixtapes and a collaboration project that had the whole world saying "What A Time To Be Alive". But clout has never been Jay Electronica's thing, and not even the beef that cooked up from Kendrick's "Control" verse was enough to bring this devout member of Nation of Islam to the dinner table. He had his own dish he was cooking up and he would not be rushed by the numerous microwave projects that had been dropped since he first came on to the scene. But from the opening track of his new album "A Written Testimony" Jay Electronica uses a speech from The Honorable Minister Louis Farrakhan to let it be known that he's the chosen one and that this is his time.
#99PROBLEMSCHALLENGE: DAY 7
Day 7, I know some of ya'll are going from Boyz II Men, and it's almost the end of the road....OK..OK... enough with the song references, lets get to business. Like Jay-Z said, "I'm not a businessman, I'm a business....man...". Don't forget about what you bring to the table anytime you do a deal, inexperience doesn't mean that you should bey on the losing end of the deal, ask Mark Zuckerberg a college dropout who had no business experience. Your inexperience just means that you have to know more and research more than the person across from you about to shake your hand. I A crazy article on this same subject called "Black Teens Are Breaking The Internet And Seeing None Of The Profits" by Doreen St. Felix, explains how black teens are creating content for these major brands to later use to try to market to these same demographics but the teens aren't seeing a penny of it. Remember every time you post a picture of that pair of J's or that new Polo you are marketing for these companies "FOR FREEE", Or everytime your create that new dance or slang that you see in the T-Mobile commercial or Betty White, they are getting paid to say and do these. So why shouldn't you? Whenever you promote someone else's brand you are missing out on opportunities to market your own brand. So be a business, mannn....