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As an artist I’ve always wondered what famous people did with the art they didn't release to the world. What if Michael Jackson had a better album than Thriller? What if Lauren Hill had a better album than The Miseducation? Jay-Z doesn't write, instead everything comes off the top of the dome. Believe me he has too many great verses to just pick one. But what if he had a better verse that he forgot? These questions do linger, but luckily Steph Simon has answered this question with the release of his new project called "Lost Gems".
Steph Simon is a hip-hop artist from Tulsa, Oklahoma that has continued to push the culture forward in ways that many would've considered crazy as an idea, he has always had the knack to make those ideas a reality. From throwing the biggest hip-hop festival in the Southwest called DreamLand Festival, to helping 50-plus artists be signed to the prestigious MoTown Records, to creating a hip-hop course curriculum that allows him to work with younger artist in high school and middle school. That's only scratching the surface of his community work. As an artist Steph Simon, has put out multiple projects that have defined the Tulsa sound and encapsulated its history. He's also appeared on numerous songs and has performed on almost every stage in Oklahoma. So, when an artist of this stature says that he has music that didn't make the anticipated album "All Roads Lead to DreamLand". I began to wonder what was he going to do with these unreleased tracks? That's where the album "The Lost Gems" was birthed. The Lost Gems is a 10-track project that clocks in at only 29 minutes listening time. There are 7 credited featured artists in the project's tracklist. An interesting note about the track list is that out of all the featured artists, there is only 1 Oklahoma artist on the album, and that's Dolo Loco. Furthermore, there are no World Culture Music members featured on this project, which is really unusual, sort of similar to Benny The Butcher dropping an album without one single Griselda member on it. Is it a crime? No. But is it unusual? Yes. But to give context that this is more of a compilation of songs and not a true album gives us a little hope that there may be another World Culture Music album one day. (side note: "What Would Jim Do?" is no longer on streaming) We also had the pleasure of going to the listening party for the project that was held at Silhouette Sneakers & Art, the same place that Steph shot the video for "Built Different". Let's sit with this a little. A listening party. What exactly is it, and what makes a successful listening party? The answers, in my opinion. First, not everybody is invited. It's not a place for socializing per say, it's a time to get the tastemakers in the room to have a truly transparent interaction with the art. The tastemakers include the bloggers, the newspapers, the podcasters, the publicists, the djs, the radio djs, the club djs, the radio program directors, A&Rs and other music executives. This isn't a time for you to have all the homies, every single rapper in the city, the social media influencer who posts funny videos, the streamer whose content is about gaming, the TikToker that does dances. The former is what will get your music played, and the latter might play you. The experience is also supposed to be interactive. It should be a two-way interaction where the artist plays the song, but also gives space for feedback, which will also be data for the artist to maybe tweak the album or use for future releases. The listening party is as much for you as much as it is for the tastemakers. They get to listen to music early enough in the hopes that they can craft content for your up-coming releases. They also get to see trends happening real-time. Lastly, this helps tastemakers continue to build trust with their audiences by showing why they are tastemakers and the fact that they get into exclusive rooms and have these VIP experiences that the regular person wouldn't and put their necks out for why the listener should spend their time and money with an artist. It's a mutually beneficial relationship. The Lost Gems Listening Party. Let's get into it. What made Steph Simon's The Lost Gems Listening Party so memorable is that he is great at storytelling and he's great at performing. Both of these strengths he leaned into by A, telling stories behind the tracks and how they were created, and B, by performing either a verse or a certain part of the song such as the hook acappella, this brung the words to life, and often was like relistening to the song through a different lens I noticed myself catching things I didn't in the first listen. Also this was my first listen to the album, I wanted to go in truely unbiased and be able to experience the album for the first time through a new purely objective perspective. Let's get to the album! The Album Cover Some might thing that album covers don't matter anymore, I can assure you that they mean more now than ever and Steph Simon has always been intentional with his. The photo for album cover for "The Lost Gems" is from the DreamLand fundraiser game from March 23, 2025 that was held at the Tulsa Driller's Stadium. This field is important not only to Simon, but to the community. A community that neighborhood kids would use to play games such as football or kickball in, the then empty field. But also, it is believed to be where the bodies of the Black Wall Street Massacre are buried. Now the field is built over by the minor league baseball team's stadium called, Tulsa Drillers Stadium. But on this day that same community reclaimed it for them as they competed in a kickball game with Steph Simon taking the mound as one of the teams' pitchers. The Interaction The interaction of the Listening Party started with of course the people, the free food, the free drinks. But also came with the music. dj noname. who set the vibe with a crazy setlist of curated music that only added to the anticipation of hearing the new album, dj noname. continues to be a name that is respected and one that is apart of the Tulsa sound from his musical family linage all the way to the music he is creating now. Another great interaction was the art installation of Simon's lyrics. This is the ultimate form of vulnerability and was basically like reading through his journal where there was the good, the great, and a few diss tracks that the world may never see.
Let's not forget, the interaction with Merch, this was something I also appreciated. We're literally coming here to support you, the artist, so why not have merch there as a second way for people to support you. That might be exclusive merch or first looks on merch that won't drop until later. Steph Simon did this very well with an assortment of t-shirts, hats, buttons, and stickers. There's only one other artist that I've seen sell merch at their listening party with a more curated feel and that was PG Louie who had a custom candle called "Creed N' Candy" that felt a part of the marketing and vibe of the album. More artists should have merch at their listening parties. And as an independent artist, really you should always have merch on you. The last interaction that really set Steph Simon apart was the fact that he had a Google Form that asked listeners questions specific to each song on the album. such as; What's your overall thought for the specific track? What stood out most about the track?
I encourage you to fill it out the Form and let us know some of your answers:
The Lost Gems Listening Party Form The Music Please Now let's get to the music. The album started out with Keep Diggin which is motivational and a great starting point for the album. It's Steph Simon in reassurance of his position and the values he's practiced. The featured artist Dometrius, has a soulful voice that becomes sort of an internal conscious for Simon, encouraging him to continue moving like he's moving, because he's so close to hitting gold. I really like the song. The next song is of course "Built Different" (read our review here). Simon has put on a masterclass when it comes to promoting a single, and continues to push this song like it just came out. The social media impressions and user generated content from the single alone has shown the song's impact, all evidence of a well-executed on the marketing campaign, and also shows that it pays off to stick with a single you truly believe in. But I can't help but to think, it would be a total loss of momentum if this song wasn't also on the "All Roads Lead to DreamLand" anticipated album from Simon. Hopefully, Simon recognizes. It's the radio single, it's the one that gets the listener in the story and anticipating hearing a familiar sound, "Built Different". Also, the video is sooooo dope! Just watch! The 3rd track on the album is Fundamentals. The song is as good as the story behind it. Simon had been working on music with the famous West Coast producer Blaqthoven who's worked with every major West Coast hip-hop artist known such as Snoop Dogg and E-40, Kurrupt, even Talib Kweli. And uncle Charlie, yeah that's really his uncle, Charlie Wilson. So as Simon put it, he made a song with Blaqthoven that he wanted to get Das and Kurrupt on, but unfortunately this was the same time that the two were beefing, so it never happened. But God always has a funny way of laughing at your plan because he already had His plan in mind, that was put into motion when Simon did a show in OKC with Jabee and Mistah F.A.B, who is a bay era legend, the result, Fundamentals. What Steph Simon wrote down on paper as a goal had morphed into something that was better than he could've expected, also Simon told how he felt like he is the Mistah F.A.B. of Tulsa, so there were a lot of synergies in these two being on the record together. The song itself is a call back to getting back to the fundamentals of hip-hop, of which Simon has always been a student of. Simon raps about pushing back against the algorithm and getting back to making good music. Mistah F.A.B. is back to the fundamentals of bars and lyrics and regional sound. One of my favorite bars from the album is when Simon raps, "Probably catch me posted by that Mid-K, I think's that's why so many rappers out here dropping mid-tapes". It explains the fact that music back in the day had to be good, because in order to sell your music, people had to like it. Now all artists have to do is to come up with one catchy bar, or one hook, and you can get millions of streams from a TikTok. But chasing that one viral moment has come at the cost of good music and lots of horrible music. Or even worse, music that you only know that one viral part. You might as well create jingles if your goal is to go viral. Because to make real music that lasts, you need the Fundamentals! If you're familiar with Simon's music than you know that the Black dollar has always been a part of his messaging and this tape was no exception. Big Fish is a track that promotes the black dollar circulating amongst the community and showing that everyone can eat, even a Big Fish in what others may consider a small pond. The featured artist AJ Snow talks about taking risks for a bigger profit as well as investing. Steph Simon's has always been a quarterback of the DIY movement, so when he mentions Jeff Blake, it was the perfect comparison, Blake was a an Black quarterback who played for the Cincinnati Bengals, and has the record 92-yard touchdown pass in a Pro Bowl game, while Simon has been throwing hail mary passes his whole career, and scoring more often than not. The last feature on the track is Jayson Cash another California artist who had a great line about realizing that his first time he flew out of LA was actually a connecting flight in OKC, the world is truly that small, especially to a Big Fish. If you're from Tulsa, then you immediately recognize the early 2000s Tulsa sound that comes from the track T.A.N. the acronym stands for "Tulsa Ass Nigga". The song pays homage to that Tulsa era where artists had a certain draw in the way the said things, the shops that people used to shop at, such as Big T's, and the accessories that was work, such as hoop earrings or basket earrings, Jordans, and the iconic Herringbone chain. Also, the rodeo culture that people didn't run from, they ran to, many putting the rodeo culture in their music as well. Simon also chose not to have the track mixed and mastered as to stay true to that Tulsa sound, he noted the nasally Tulsa flow that he even incorporated into his verse. Not to mention the featured artist that is so Tulsa, Dolo Loco. He lets you know all that comes with being a T.A.N. "On Me". Nothing New is a track produced by long time Tulsa producer Papa. During the listening party Simon mentioned that he draws comparisons to LaRussell, but also he says he's like E-40 because at the point that he entered the rap game it was going through a pivotal shift, social media had yet to be created, so for him, his timeline gets lost with many people approaching him as a new independent artist without knowing that he's been grinding for years. He also mentions this as one of his favorite songs on the album which I can see why. It's real talk and real flexing, or as he says, "I ain't on these murals for no reason". You might remember Lil Wayne and Drake had a song called BB King, Simon's bodies the beat just as much with storytelling and metaphors that punch through each bar. "Line it up like a Keezy Kut". Simon continues to immortalize his homies in his bars and takes listeners on a journey through his lens. He just wants his blues like BB King. Also, I have to mention that you know you're important to the culture when rap juggernauts Jabee and Chris "The God Mc" Cain pull up. It was like 3 Kings, truly a moment for hip-hop! Time For A Hard Truth...... The track Tell Me. I'm not the fan of. It's a love song that felt forced. The vocalist's performance on the track could have been stronger. It felt more like an in the shower performance than a man singing about love. The energy was so low and mundane. It's missing the passion. I think it's Steph's own vocal presence and lyrics that literally saves the track. I would like to see the singer either redo the vocals or bring in a stronger singer using this as a reference track. Think of Some Ways is a track that signifies that Simon has figured out how to tie all of his entities into a self-sufficient machine rather than stand-alone businesses that he hustles continuously to keep going. His anchor begins with the DreamLand Festival that helps gather funds to help grow the other entities such as TMC Records and other school programming. It's also a realization that he is similar to the hip-hop pioneers like KRS One, that will open the doors for the kids to make millions even if that means he might not fully see the millions himself. He will help the kid in Monroe that will be able to see his vision through, that's legacy. And within that, like JAy-Z said, "I’m over charging niggas for what they did to the Cold Crush". This song is Rapanomics! Gotta Eat is the last track on the album. Steph Simon sounds hungry on this track, the youngins would say he's rapping like the rents due. But he has already said the rent's paid. Simon mentioned the track was written while riding the Blue Line train in Santa Monica, it would be there that he would ride bikes on the beach. It was also on this train ride that Simon saw a naked man, and that's when he had the sobering thought that life ain’t bad. Also, it was on this hour-long train ride that he actually wrote the song to 4 different beats, before choosing this one produced by Blaqthoven. My interpretation of the production is that it's really busy, it's hard at times to track where to anchor your ear to because of the competing vocals, instruments, and tempos. As crazy as Kanye is, he's good at stripping beats down and finding places for emotion over drum patterns. I wanted more of that emotion to come through on this track. The lyrics are there; the emotions aren't. To throw a listening party means that you have to have a few different elements. The right people, the right interactions, and the right equipment. I think Silhouette is a great place, but I did find that even sitting close to the speakers that it was at times hard to make out the lyrics. Bass is important, but it's more important during a listening party to be able to hear the lyrics. I think that could've been executed better. There was lots of great activations. But also I would've liked to see a few more djs and radio personnel there. But this may just be a practice run before the real album drops. I think the Google form was genius, not only are you collecting feedback but you're also collecting another contact point that is outside of the social media machines. Direct to customer. That's the answer. The final goal is to get people to listen to the album, and from everyone I polled they did. The last goal is to get those people to create content to get people to listen to the album. That's what this is. So, mission accomplished. That's what makes a good listening party.
I do suggest that you listen to The Lost Gems. It's a great album. And it's streaming everywhere!
I also encourage you to fill out the form. ​The Lost Gems Listening Party Form​
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​Steph Simon "Diamond" continues to be a staple in the Oklahoma music scene. He's had an illustrious career with more highs than lows while being able to pull off some pretty impressive feats as an independent artist. The Steph Simon of today is wiser and just as driven as Stephon R'Kel. If you know you. For so long, Simon has been the glue that's kept the Tulsa hip-hop scene together, at times putting himself on the back burner while others got their shine. That's changed, Steph Simon seems to have a new energy where he's more career focused even if that means less involvement in his peers' careers. I see this as a good thing because if GUnit hadn't have concentrated on getting 50 Cent's career off the ground, there may have never been a Lloyd Banks or The Game, and especially not a Tony Yayo. Steph Simon is back, and the timing couldn't have been more perfect with the release of his new single "Built Different". The beat starts with these long sustained piano notes that create a depth that is carried throughout the track. The song has such an energy to it, especially the kick drums that creating this building effect that feels like that drive that tells you to go harder. The snare stays on course in a very military synced cadence, it guides the lister through the verse like an NPC player in a videogame. The beat lays the groundwork for Steph to do what he does best. "Got it out the mud,
At this point Steph has a superpower to make bars that are relatable and at the same time technical in both delivery and lyrical composition. Even the beginning tell just how talented of a rapper he is as they are both relatable and build to the perfect metaphor, "I built a lane like this, it was brick by brick, every day I was perfect attendance." And this is the opening bars. "Got it out the mud, had to water that dirt, Just a seed they couldn't see, now I'm in season." Steph then goes on to rap, "Lended my hands, I can't waste no more limbs. Standing on business, and Ima be still". As you can see, it's hard to pinpoint just one bar in Steph's writing because it's that good, it's technically sound, and unpacking it fully would feel like a Genius lyrical breakdown video. Don't worry, that we may be onto something. Lastly, Steph has stepped into the knowing, and that's how his music has come across. He knows he's the best and sometimes that means throwing the oop to yourself, you can hear it in his delivery that has a confidence to it. This confidence allows him to have fun on the track and experiment with different vocal effects such as in the ending where he uses a telephone vocal effect, this very creative element also reinforces the replayability of the chorus. The song plays like and anthem and has been used in various User Generated Content such as, workout videos, work videos, and overall motivational moments. You'll get it if you're Built Different!
This single might be an indication that Steph Simon is back in album mode. 4th Quarter Release? Who knows? But what I do know is that Built Different is a hit. ​Checkout Steph Simon's new single "Built Different". Leave a comment and let us know what you think!
Make sure you follow Steph Simon on social media:
Instagram: @stephxsimon YouTube: Steph Simon Spotify: Steph Simon To people from Tulsa, LA might as well be Paris, because it seems like such a far-fetched dream to even reach there. But Steph Simon not only is reaching L.A., but he has the opportunity to be apart of a forty-day residency. Another artist who is also doing the L.A. residency is Sneak The Poet. Both Tulsa artists will be taking their talents to do something that seems so unimaginable, make art while living on a stipend in L.A. The stipend is cool. It gets them there and helps them live, but to maximize their experience they needed more funds, and that meant a fundraiser, which I went to on Sunday at the Skyline Mansion. Here’s what happened. The night was set with a really intimate setup with chairs lined along the main stage that reminded you of a tiny desk-like set up. dj noname. was the one dj spinning for the night and if you been to one of his events, then you know he knows how to rock a crowd. The stage also had the iconic backdrop banner of the Skyline Mansion. The stage had a keyboard, drum set, and multiple speakers set up. We're just setting the stage here. Before the show started, Steph and Sneak sat together on the stage to explain why they are going to L.A. and why this benefit concert was created: For Sneak The Poet, this L.A. residency will be used to make a film. It may be a low budget. It may be in non-traditional locations. But what it will be, is a Sneak Joint. A Sneak Joint has the vision to make something amazing with very little. But he’s not going out there blind, he has a network of friends already in L.A. which include actors, location scouts, and scriptwriters to help make the journey a little easier. He announced that having a routine down there is what he’s most excited about. Working out, writing, and filming being some of the activities mentioned. Sneak The Poet is an amazing artist who doesn’t perform as much, but trust me, his skills are as sharp as ever. He was a one-man show as he rapped some of his favorite tracks from the Akira album that was produced by dj noname. himself. Sneak was very laid back but confident on the stage. His style was smooth but sharp like the anime swords you see on T.V. He also mentioned that he was the only artist with a Loheim feature, and when Loheim performed he didn't do it on the stage but rather mysteriously from the side room to not be seen, only heard from the speakers was a jazzy voice singing the chorus. Take a look at Sneak's performance: For Steph Simon the L.A. residency will be an opportunity to create a new album called “Tulsa King Goes West”. What will make this album so special is that the production of this album will be using all L.A. resources. That means producers, engineers, recording studios, and shows. Luckily, he’s not starting from zero, he has the mentor of legendary rapper Murs to help him. He also already has nine beats for the album, and he’s even intending on making a beat himself. Now for his performance, it was Steph Simon backed by his wonderful band. It’s a reason he holds such high regard for them. It’s because they play off each other and complement each other so well. Steph played the composer as the band followed his lead adjusting real-time to certain requests while still playing. One of the highlights of the night was when he rapped his verse to “Shining”, which he actually rapped from Tate Brady’s kitchen, it was crazy to get the significance of it in that moment. Tate Brady's mansion was where the massacre was blueprinted, was now transformed and reclaimed by the people it was trying to destroy, also one of the best hip-hop albums in Oklahoma was created here. Hopefully Tate Brady is rolling over in his grave. Steph Simon expressed that his favorite song on “Tulsa King” is “Growing Pains” because it’s a reflection of success, and working, and of course the growing pains that come with it. He left us with this beautiful story about him and his daughter watching a caterpillar go into a cocoon, and how he never knew if the caterpillar made it or not, but he did see butterflies in his backward and wonder. Also, that nobody knows if butterflies actually fly in patterns because they know how to fly or is it just their growing pains. Watch some of his performances below: Again, the residency does provide a stipend, but this fundraiser was to help him create and do more. For Steph Simon this opportunity is a chance to become uncomfortable in a place that nobody knows his work and no one is biased. He wants to test his performance and his pen. For Sneak The Poet this is an opportunity to work with people and create in a place where the movers and shakers are, to see how a L.A. director lives. Both of them have 40 days and 40 nights to create, and from the Bible we know what can happen after that period. So go support them by giving to their fund. They also have merch for sale: hit up Steph Simon on IG: @stephxsimon To just send a donation to Steph Simon or Sneak The Poet hit them up on IG: Steph Simon IG: @stephxsimon Sneak The Poet: @sneakthepoet Album Review: Steph Simon Leaves A Reasonable Doubt With His Album "Diamonds From The Tisdale"7/2/2021 "It may be unfair to dismiss Nas’ success as merely a piggyback ride on the back of L Boogie and her Refugee Camp, but I can come to no other conclusion for this year’s most surprising success story, as almost overnight, Nas-the-Martyr has become Nas-the-Superstar. Meanwhile, Jay-Z is somewhere lounging on a leather couch sipping an ice-cold bottle of Moet. Since he still runs his own operation and puts put his own shit, Jay-Z, when all is said, done, and divvied up, will probably make more money."
This quote is from the legendary Elliott Wilson who recently re-released an article called “Elliott's 1996 'Reasonable Doubt'. In the article Elliott Wilson compared and contrasted two hip-hop legends who both dropped critically acclaimed albums within a week of each other. Nas’s 'It Was Written' and Jay-Z’s ‘Reasonable Doubt’.
And I was never the perfect ki-d, The church has always been a staple in the black community. For generations it has been a place of not only worship, but has also been a place of family, community, values, and overall a place that prepared you for living a Holy life. And anyone who has lived on the northside of Tulsa knows that church is a way of life. Especially on a Sunday. Sunday is The Lord's day, and in north Tulsa this means churches are filled with family and friends who are all coming to hear The Word. The church is more than just a building, It's sacred land. One church that's a symbol of northside churches is the Praise Center Family Church located between North Peoria and MLK right on Apache. It's here that local rapper Steph Simon chooses to shoot a scene from his video Silver n' Gold which features fellow artist and churchgoer Dialtone. The two actually went to church together and have a long time friendship and have numerous collaborations together. But it's 45 seconds into the video that you hear Steph Simon disrespect this sacred land as he raps, "starring at the baddest bitches off in the serv-ices".
Vinson: "The prisons and the graveyards are full of boys who wore the crown." Rap has always been a competitive sport. And like all sports everyone is looking to wear the crown. No matter how it happened or when it happened as Marlo put it so assertively, "Point is: they wore it." It's a respect that comes with it no matter how much you like or dislike the one who wears the crown. The sport of hip-hop is no exception. It's become a sport within itself where the winner takes all. And once you wear the crown you realize that there's always someone younger and hungrier looking to take it. The Tulsa hip-hop scene is an example of this. Tulsa has a rich history of royalty who wore the crown and have been celebrated during their time. But time is a funny thing, especially the past and the present. In a world of overthrows and takeovers the saying goes, " le mort saisit le vif" or "Long Live the King". Because many times the transfer of power comes at the demise of the former king, and makes way for the new king. But what would happen if both kings could exist? Both helping each other and championing the other? Now that would be an empire. That would be a land of kings. And with that Playya 1000, The Deeksta, and Steph Simon are proving it's possibe on their new record entitled "All Love".
Spark. Is a very complex concept. The perfect variables have to happen for such a relatively small thing to happen. Even more interesting is that spark can be both a negative and a positive. Spark a fire,and it means destruction, it means pain. But spark a mind and the light can be so bright that it can help heal the destruction caused by the former. OmaleyB's track "Kerosene" is the spark that has the power to change the history of a city.
Travis Scott's AstroWorld Tour "Wish You Were Here Tour 2" will be in Tulsa on Feb. 8th. That's right Tulsa, Oklahoma will have a rap artist who is Grammy nominated headlining the BOK Center. For the many hip-hop lovers this is a dream come true. A dream that wouldn't have happened 5 years ago. Because at that time it was perceived that there wasn't a "Hip-Hop" audience here. Especially with artists like Taylor Swift and Lady Gaga selling out the BOK Center each time they stopped by. But what the BOK and other venues that were not in-tuned with the scene there was a storm brewing and it's name was Hip-Hop. Paige Howard. A movie that was written and shot by the Oklahoma City team Daily Devotion became more than just a movie. The Christmas Eve premiere was shown in a local theater room in Oklahoma City. And by the end of the movie it was clear that more was on the line than awards and accolades. There are still real life consequences. Consequently it was when you really stopped and looked around the room that you noticed the people who were genuinely happy to see each other, and genuinely proud of the team of people that had put so much into a project. As the movie ended and the applause from the audience began, it was nothing but love that filled the theater room. This was an important moment in time. This same feeling is most felt on the Paige Howard Soundtrack that became more than just a soundtrack. It became a celebration of the bridge that was built between Oklahoma City and Tulsa, the perfect "Love Affair".
BOBWS
Steph Simon World Culture Music Production: Papa_74126, George Young, 2Peece, Deaneaux, John Mooreland, TK Nasa, Charity E. Vaughn |
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