"that's when your idols become your rivals
This line comes from Drake’s song “Thank Me Now.” But I don’t think Drake knew how much A.I. would be coming for him. ChatGPT we’ve all heard about it. It’s become the new world changing thing and the new buzzword for 2023. Basically, it’s artificial intelligence or A,I. that a real person can use natural language to ask questions and get answer in seconds. But deeper than that is that It do so much more like, write a book, give you business ideas, or even write this blog post. Well not this one. But the thing that excites most people is just ChatGPT but it’s the boundless wonders of artificial intelligence. We’ve all seen the sci-fi thrillers about computers taking over the world. But no one would’ve seen artificial intelligence coming for the music industry.
When we say artificial intelligence taking over the music industry, we’re not talking about a Control verse from Kendrick Lamar that turned the hip-hop game on its head back in 2013. Naw this is even genre less and is truly coming for everybodddyyyyyy!!!! Artificial Intelligence is a game changer for all genre’s just like the CD was to the tape cassette or Napster was to CDs. The thing that’s got the game in a frenzy is Voice Cloning!!!
Voice Cloning is defined as the creation of an artificial simulation of a person's voice. Today's AI software methods are capable of generating synthetic speech that closely resembles a targeted human voice. In some cases, the difference between the real and fake voice is imperceptible to the average person.
We’re not talking about some funny T-Pain microphone that takes your voice and makes have autotune. No we’re talking about taking your voice and making sound exactly like Drake’s. DRAKKEEEEE!!!! Yes, this is where we are now. No longer are these fairytale movie Mission Impossible relics. These are real life now relics. People are creating songs using AI to create songs using big name artists. Just this year a creator used A.I. to recreate Drake’s voice to be on a track. But he didn’t stop there. He also uploaded it to DSPs like Spotify and Apple Music. Can you do that? The creator quickly found out you can’t after Universal Music Group (UMG) made all DSPs take the song down.
Has there ever been an AI artist? There actually has.been one. The most famous being FN Meka who was a rapper that was created by developers that used A.I. to mold him into an artist. The crazy part is that he was even signed to Capital Records, a legitimate human record label. The thing that got him in trouble was the fact that he was a seemingly white avatar who said ‘Nigga’, with his artificial chest. So who should be help accountable? The white developers? Or the technology? Also ironically enough the voice used to rap the lyrics for FN Meka was a black rapper named Kyle The Hooligan. So does that make it better? It’s like a black person being a puppet, who is basically repeating lines from a white person. So if he didn’t write the word nigga but given the script to say it instead. Is that OK?
But A.I. isn’t just being used by regular people, big name people are now starting to use A.I. to create music. In early February David Guetta, who is a famus French DJ and producer, used A.I. to recreate Eminem’s voice to be featured on a track and then played this track on one of his dj sets in front of a massive crowd. He noted in an interview how easy it was. Get a 15-second snippet of his voice, then typing the lyrics. And voila. Eminem on a track. He stated that since he’s not uploading this to any DSPs or monetizing of the track that it’s not illegal. But if you don’t get Eminem’s consent. Is it ethical? That’s the question that legendary producer Timbaland looks to answer with the new software he is working on. Earlier this month he dropped used this software to create an original verse with the late legendary rapper Notorious B.I.G., which is a collaboration he’s always wanted to do but never got the opportunity to. But now this new software that uses the coined term “AI voice filters” to create songs. He says this will also be a better option because it will involve the actual people whose voices are being used. Problem solved right? Maybe, only time will tell.
A.I. is changing the game. A.I. is here. A.I. is only going to get better. We say it with Napster which eventually another company called Spotify decided to create relationships with the record labels in order to what Napster couldn’t. Now with A.I. it’s really a race to see who can create the relationships with record labels so that A.I. and the music industry can co-exist. And the winners or problem solvers will be millionaires. It’s the people who don’t adapt who will be left behind. But best believe we are only at the tip of the iceberg for what A.I. is going to do to the music industry.
Let me know what you think in the comments below.
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