Tis the season for the Spotify Wrapped for the end of the 2020 year. It’s been a year full of ups and downs but one thing that has been consistent is music. And like a trophy artists are posting their stats just to show how good of a year they had. Artists like Parris Chariz took to Instagram to share his astonishing 4.5 million streams! But what if you didn’t have millions of streams? Is it still worth it to post your stats?
Yes. Just from a micro-level just one stream should be enough for you to post your Spotify Wrapped. Take into consideration that people had millions of choices and they chose to take time out of their life, that they will never get back and decided to stream your music. So the post is sort of an appreciation to your fanbase.
Secondly. You gotta see this as a measuring point. This was the bar set so that next year you can shoot for a higher number. Now is time to analyze what went right. Did you pay for ads? Did you reach out to websites? Did you reach out to influencers? Did you do a proper rollout? Did you post the song more than once? These are just a few of the questions that you should be also asking yourself so that you can hopefully build on the momentum tomorrow.
Also. Posting your content may lead to networking opportunities. One artist may want to build their fanbase by collabing with you seeing that your music has been streamed in an area that they are trying to get into. Similarly, you can reach out to artists with more streams that posted their Spotify Wrapped and ask what they did. Also, note that reaching out for a feature from the bigger artists is a good way to get more listeners next year.
Lastly. It’s a time to dive into the analytics and fully understand what they mean. Hopefully, by now you have the Spotify for Artists app. It’s a free app. Learn what the numbers mean and how to use them to your advantage. For example, tracking which city your songs are mostly streamed in or also promoting your tour or selling merch. If you don’t know how just google it! Spotify for Artists – Guide – Spotify for Artists
So there you go. Post your Spotify Wrapped and let the world know the stats. And if you’re still second-guessing, remember that even Parris Chariz started with a single stream.
What was the top 5 songs you streamed the most this year?
Post your stats 2020 Wrapped below: