2021. We're all hoping that the new year brings new things and that we can leave the past in the past. But, everything that happened last year can't be bad. Some good did come out of 2020. One thing that was undeniable was the fact that there was a lot of good music coming out of Tulsa. It was a good year for the town. I should know. I had listened to all of it. Or at least I thought I did until I came across an artist by the name of Devon $.U.A.V.E. who dropped his project "Honey & Ginseng" at the very tail end of December. It was something different about this artist that made me press play.
Brands and Business is the 5th single on the EP titled "Honey & Ginseng". The track is a celebration of the G-Funk era of hip-hop that borrowed from the Tulsa sound made popular by The Gap Band and uncle Charlie Wilson. The track has so much old school flavor in it that even Charlie Wilson would be saying "What you know about that youngster?". His unique flow reminds me of the old school players that know the game and play it well. His luxurious raps paint a story of a player that dresses in fine linen and is unapologetic about the game and how it goes. While at the same time recognizing that this is a business and money is the name of the game. Here's one of the quotable lines off the track.
Ima brand, Ima businessman,
Devon $.U.A.V.E. raps show that rawness that proves that he has a gift. As he continues to grow as an artist and invest more in his music I think he can only get better. Most importantly he’s taking steps in the right direction which includes his marketing of the “Honey & Ginseng” project. So check out the single “Brands and Business” below and give it a listen.