Tulsa Oklahoma, a population of almost 600,000 people and has a median age of 35. 35 means you don't need no ID. But what also comes at 35? Life, mortgagees, car payments, kids, and most importantly a 9 to 5, a jizzzob. For this jizzzob funds everything that happens or will potentially will happen. And for a rapper or artists looking to make a living, this jizzob is what their consumers will use to purchase your music and see your performances. And if your trying to get anyone of these working class citizens then DON'T have your show at 11PM.
The working class consumer is on a schedule. Whether you like it or not, or they like it or not, schedules run our lives. And for someone with a busy schedule making or just having time in general is luxury. For example, a normal working class citizen's day may start like this; From 6-8AM get the kids and themselves ready for work and school. 9 to 5PM is all work. 6 to 7PM pick up the kids and get dinner on the table. 8 to 11PM binge watch Netflix and other irrelevant entertainment. 11:01PM Bed. 11:01 bed this is important for artists who throw concerts and shows past 12. They are missing out on potential customers a.k.a. concert goers because most of the working class only has from 8 to 11PM for entertainment.
So why don't we do this? Have your concert/shows earlier so that you can get these concert goers to come out and support your shows. The real negotiation is probably with the bars. The bars want artists to bring in a crowd in hopes that they will stay later and spend more money. But my opposition to that is that they are missing out on even more potential customers by not allowing artists to play earlier. The regular customers will still be there drinking if the band goes on at 7PM as opposed to 11PM, and hoping to piggy-back off of artists following is not a good business model. Cause customers will only will occur 'if' your bar is a good one. If it's a shitty one, you lost already, a shitty bar can only hope that a customer will order a drink. But Tulsa isn't the only place having this problem. As noted in a recent article by Jim Brown called "If you want to keep the local music scene alive, start shows earlier" . Here's a quote from the article:
Early is the solution: Just think if shows were at 7PM or 8PM and over by 11PM, think of all the opportunities this opens up. That's 2 extra hours you can use to drive to OKC to do a show there. You could also use that time to get in the studio and work on your craft. You could also study what went right and wrong with your performance while it's fresh in your head. And since most people are probably being the most social around this time, i,e on Facebook and Instagram before they go to bed. It might be an opportunity to build and connect with your audience.
The customer is always right. So if the customer is saying, "I would come to your show if it wasn't so late". Then you should take that as valuable information and work towards making that a reality. Because nothing is worse than yawning in the club. No I take that back. Nothing is worse than yawning at an empty club that you stayed up late for just to see your favorite local artist perform.
So help make Tulsa sleep again.. and have your concert early. Because as the article says